Advertising
We can help you spread your name
- Your market changes constantly. New Families in the area means new customers to reach. The shopper who wouldn't consider your business a few years ago may be a prime customer now. Map advertisement informs and entices new and current customers alike.
- Map advertising works daily. Shoppers don't have the store loyalty they once did. Shoppers now have unprecedented mobility and freedom of choice. You must advertise to keep pace with your competition. The National Retail Merchants' Association states: "Mobility and non-loyalty are rampant. Stores must promote to get former customers to return and to seek new ones."
- Advertising works. Businesses that succeed are usually strong, steady advertisers. Look around and you'll find that the most aggressive and consistent advertisers are almost invariably the most successful merchants and businesses.
- There are only so many consumers in the market ready to buy at any given time. You have to advertise to keep regular customers and to counterbalance the advertising of your competition. You must advertise to keep or expand your market share, or you will lose out to more aggressive competitors who are using proven marketing techniques like map advertising.
- Advertising gives you a long-term advantage over competitors who cut back or cancel their advertising. A five-year study of more than 3,000 companies found that "Advertisers who maintained or expanded advertising over a five year period saw their sales increase, while companies which cut advertising saw sales decrease." Map advertising is a good way to keep costs down with a good return on investment.
- Continuous traffic is the first step toward sales improvement and expanding your base of shoppers. The more people who come in, the more possibilities you have to make more sales. For every 100 items that shoppers plan to buy, they make 30 unanticipated purchases. Map advertising is a good way to keep your name in front of them.
- In a competitive market, rumors and bad news travel fast. Advertising corrects misleading gossip and punctures overstated bad news. Advertising that is vigorous and positive can bring shoppers into the marketplace regardless of the economy. Map advertising will bring shoppers into your marketplace.
